Good Copywriting vs. Great Copywriting
Copywriting is really just about the same thing as salesmanship. You have a product, service or idea and the goal you seek in your copywriting is to sell the reader on that product, service, or idea. The hard part is determining whether your copywriting is effective or not. Your biggest indicator will be the link you include in your writing and the number of times your readers are following that link.
So, how do you go from good copywriting to great copywriting? A good copywriter can appeal to an audience. A great copywriter can appeal to the emotions of an audience. Every good salesperson knows that the fastest way to close a deal is not to try to reason with a customer, it is to appeal to the customer’s emotions.
Be sure that you know what it is that your readers really care about and find some small niche that will tug at their emotions. If you are writing an article that involves finance, make sure you hit on the importance of making a profit and not losing money. If you are writing to a housewife, consider a piece on faithfulness and loyalty.
One key in writing to appealing to someone’s emotions is the art of being descriptive. Don’t just say, “You need to keep yourself pretty to keep your husband’s attention.” Instead, choose words like, “If you want to keep your husband’s attention from straying, be sure that, every day, you make an effort at doing your hair, putting on a little make-up, and dressing nice so that he continues to find you attractive.” This puts several pictures in your readers head and compels them to read more.
Another tip is to be very careful in how you word your article. A great copywriter can hit every emotion necessary without the reader even knowing it has happened. Being discreet about playing on a reader’s emotions is something that will take you some time to perfect, but will be well worth the effort.
Having the finesse and skill to accomplish this successfully will mean the difference between whether you are a good copywriter or a great copywriter.
Tags: seo, keywords, jr writer, plr articles, writing
![[Bloglines]](http://fresh-web-content.com/wp-content/plugins/bookmarkify/bloglines.png)
![[del.icio.us]](http://fresh-web-content.com/wp-content/plugins/bookmarkify/delicious.png)
![[Digg]](http://fresh-web-content.com/wp-content/plugins/bookmarkify/digg.png)
![[Facebook]](http://fresh-web-content.com/wp-content/plugins/bookmarkify/facebook.png)
![[Furl]](http://fresh-web-content.com/wp-content/plugins/bookmarkify/furl.png)
![[MySpace]](http://fresh-web-content.com/wp-content/plugins/bookmarkify/myspace.png)
![[Propeller]](http://fresh-web-content.com/wp-content/plugins/bookmarkify/propeller.png)
![[Sphinn]](http://fresh-web-content.com/wp-content/plugins/bookmarkify/sphinn.png)
![[Squidoo]](http://fresh-web-content.com/wp-content/plugins/bookmarkify/squidoo.png)
![[StumbleUpon]](http://fresh-web-content.com/wp-content/plugins/bookmarkify/stumbleupon.png)
![[Technorati]](http://fresh-web-content.com/wp-content/plugins/bookmarkify/technorati.png)
![[Twitter]](http://fresh-web-content.com/wp-content/plugins/bookmarkify/twitter.png)
![[Email]](http://fresh-web-content.com/wp-content/plugins/bookmarkify/email.png)
10 Ways to Market Your Website (Part 2)
…continued
Ok, so now you know your audience, you have developed the content for your site, you’ve done some networking, you’ve tried some traditional forms of advertising, and you’ve performed SEO on your website.
What else can you do?
6. StumbleUpon is a great way to build a presence for your website online. Use Stumble to participate in forums that are pertinent to your topic and make a name for yourself and your website. Create links back to your site. A good tip for easily identifying yourself is to make your username the same as the name of your website.
7. Along the same lines, use Facebook, MySpace, and Twitter to create links and places that you can market your website and develop a reputation in your niche. If you are working in Facebook or MySpace, make sure that you continually update your page with tidbits of content that can be found on your site. This will keep your viewers interested and lend some credibility to your presence. Update your twitter presence regularly throughout the day so that any faithful visitors will know what they can expect to see on your site soon. Be sure that each of your Facebook, MySpace, and Twitter pages, along with your website all have links to each other.
8. Take time to analyze your site. Use one of the many site analysis programs that are available and look to see where your site conversions are coming from. Focus on the ones that are generating the most productive traffic.
9. Encourage your visitors to be active on your site. The old saying, “Word of mouth is the best advertising,” still applies today. If your site gives a visitor a chance to participate in something that they find interesting, chances are they will tell someone else to check it out as well. You can do this by creating contests for the best post, opening a question and answer forum, or allowing users to vote for the content that they would most like to see put up on your site.
10. Once you have launched your site, keep the “buzz” going. Make sure that your site does not get stagnant. You will need to constantly add new features and new content if you wish to keep your site visitors coming back for more.
Tags: exclusive content, original articles, writing, private label marketing, jr writer